voice brand research
Millions of dollars are spent each year by companies creating and supporting the image of
their brand. And yet one of the most frequent touch points – speech technology systems – is frequently overlooked.
As technology continues to drive business transactions with more current and prospective customers and suppliers reaching out
through voice-driven vehicles, the importance of what voice speaks for your brand continues to grow.
Speech technology and the impact it can have on the image of a brand has required yet another re-thinking of how research
must be a part of the marketing effort. In conjunction with Marcus Graham, author of Voice Branding and President of
GM Voices, Primary Research has created a unique research program that helps companies identify...
Think about the voice that answers your phones, guides callers through an automated customer service system, takes orders or attempts to answer questions – is it a voice consistent with your brand or company image? Is it helping or hindering a caller from completing a task electronically which eliminates the need to talk with a “live” person?
- how well their voice systems meet caller's needs
- the impression created by the voice selected to deliver the message
- what words and phrases best guide the caller through menu options
Primary Research and GMI can provide guidance as you create or redesign your company's vocal touchpoints.