Qualitative Research

Quantitative Research

PRI Specialties

spacerdirect marketing
spacerlegal research
spacerpackaging research
spacersnap test
spacertourism research
spacervoice brand research

Category Experience

Client List

Contact Us


The first step in any quantitative research study we conduct is problem definition. Rather than fitting a technique to a problem, we allow the potential solutions to a problem determine the best methodology to use. For new ideas as well as established products and services, Primary Research Inc. works with clients during all phases of the development process. Our capabilities include experience with the following types of studies...

  • concept tests - conducted when in-depth diagnostic information is needed on a number of product ideas
  • communication tests - used to "put some numbers" behind the communication of advertising, promotions and packaging to determine what and how well they communicate the intended message
  • product tests - monadic, paired comparison, sequential monadic, blind or fully labeled evaluations of new product prototypes, new formulations or modified current products
  • concept/product tests - used to evaluate how well a product performs against its concept statement
  • price sensitivity tests - used to identify the price range in which a client can expect to maximize gross revenues and market share
  • customer/non-customer profiles - demographic, psychographic and attitudinal evaluations of current and/or past customers or subscribers conducted employing either mail, on-line or telephone research methodologies
  • awareness attitude usage (AAU)/usage and attitudes (U&A) studies - in-market evaluations of new and established products and services and their impact on attitudes and behavior
  • tracking studies - over time monitoring of the effects marketing efforts have on reactions to a product or service
  • customer satisfaction research
  • acceptor/rejector studies - compares/contrasts segments in order to discover attitudinal, behavioral, demographic, and psychographic differences
  • distribution studies/store audits - determine the presence a new or existing brand has in the marketplace

With a client's research objectives and budget considerations in mind, the following data collection methods are considered...

  • w i ≈ r e s™ onsite data collection
  • telephone interviewing
  • mail studies (or phone-mail-phone)
  • on-line interviewing

When appropriate, Primary Research utilizes advanced statistical methods as an aid in solving marketing problems. Some of these models include...

  • cluster analysis
  • discriminant analysis
  • factor analysis
  • perceptual mapping
  • regression analysis