| |
 direct marketing
legal research
packaging research
possibilities™
snap test™
tourism research
voice brand research
wi=res™
|
|
Anyone can do qualitative, but not everyone can do it well.
At Primary Research, the only reason we do qualitative is because we know we do it well – our clients have been telling us that for over
27 years. Not only do they continue to award us their qualitative projects, they praise us for...
- the discussions we have deciding on what is the best qualitative design to meet the study objective
- how quickly we can “field” a project, write a screener and coordinate all the details
- how our discussion guides translate business issues into respondent language
- the way in which we quickly develop rapport with respondents and insure that all group members participate in the
conversation
- the way we guide the discussion, pick up on nuances, challenge contradictory comments and ask the questions that back
room viewers are thinking about
- the reports we write which concisely summarize the results, include marketing recommendations and are delivered shortly
after the groups are concluded
Whether we’re conducting...
- traditional focus groups
- in-depth interviews
- mini groups
- maxi-groups
- diads or triads
- recall focus groups or,
- ideation sessions,
our clients experience an unsurpassed level of qualitative excellence.
We love conducting qualitative research and it shows.
|
 |
