voice brand research
When time is of the essence or budgets are really tight, companies often feel that the only option they have is to proceed
without conducting any research. snap test™ was designed to identify potential problems and their solutions in a
very short period of time and for relatively little money. This approach...
- can be used to evaluate concepts, advertising names, logos, packaging, promotions, direct marketing packages or catalogs, billing statements
- is conducted in one day with a lead time of less than ten days
- consists of 15 in-depth interviews, each one of which lasts no longer than 20 minutes
- provides immediate “reads” as to where problems might exist and suggestions as to how they can be remedied
- delivers a written summary report within 72 hours
- is completed by a professional moderator who has marketing as well as research experience
- is cost effective with a price considerably lower than traditional qualitative in-depths
Decision making information at the snap of a finger.