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Driving potential visitors to a website or a destination can be much more effectively accomplished when tag lines, brochures, advertising and promotional materials are on-target. Creative custom research can identify how well current marketing efforts communicate the intended message, how they compare to “competitors’” messages, and uncover what themes and strategies will be more successful.

Primary Research has helped airlines, car rental companies, lodging and resort operators, convention and visitors bureaus, as well as tourism councils evaluate, define and refine the messages they put out. Additionally, we’ve set up programs to collect on-going feedback from current and prospective travelers so that the effectiveness of current marketing programs can be monitored.

We turn insights into itineraries.