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Primary Research has conducted a number of research studies to assist attorneys representing their business clients. These projects involve trademark litigation and play a pivotal role in successfully resolving intellectual property and advertising cases.

Our rigorously designed and executed research studies support or refute claims of “confusion” in the marketplace. Respondents have included consumers, trades people, retailers and distributors who are contacted by phone or in person. Their input is analyzed and the findings presented to the client in a written research report. Attorneys will also call upon us to be or provide an expert witness.