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...have become even more important SILENT SALESMEN.  Recently PRI has helped many clients understand the shopping habits, selection criteria, package and display preferences of their target audience.

Our snaptest research technique helps determine which package and display designs ensure that at p-o-s, customers are getting the right message -- quickly and effectively. After our research findings are integrated into the design process, clients have seen an uptick in sales and a decrease in returns -- both of which have improved the bottom line.